Google Ads vs Facebook Ads: Which is Better?

This is the eternal debate in digital marketing. Both platforms are powerful, but they work quite differently.

Google Ads (Search Marketing)

Google is about Intent.

• Best for: People who are already looking for what you sell.
• Example: "Emergency plumber in Cairo."

Facebook/Instagram Ads (Social Marketing)

Meta is about Interest & Demographics.

• Best for: Building awareness and finding new customers based on who they are and what they like.
• Example: "Show this ad to 25-35 year olds in New Cairo who like luxury travel."

Which should you choose?

If you have a high-intent service (plumbing, law, dentistry), go with Google. If you have a visual product (clothing, food, decor), go with Facebook.

Need help deciding? Our ad experts at Wesal can run tests on both to see which gives you the cheapest leads!